Newsroom > 2019 > ICE steel : So style, so steel!

Combining urban elegance, with the edginess of sportswear, and bold colours: a luxurious look and feel for a collection of cool, affordable and alluring timepieces. 

Ice-Watch reinvents its first collection in steel. The dawn of a new full metal era. When the “ICE forever” burst on the market in
2007, nobody could foresee the iconic status that this fun timepiece, which offered great value for your money, would acquire, with its oh-so-hip looks and zingy colours. Now the Ice-Watch brand has reinterpreted its original design and soft silicone material, using shiny and
sleek stainless steel. The simple yet eye-catching design of the ICE steel fuses colour with a metallic aesthetic.
The resulting clash is both chic, unique and diverse.
The Ice-Watch brand continues to surprise, seduce and innovate consumers with standout watches! Whether you are a fan of a feminine or
masculine feel, a dynamic or more eye-catching look, a sporty or a more sophisticated design, this completely original collection with 32 different models ticks all the boxes. The new range, made from the brightest and most durable stainless steel – 316 L –, has a simple and sleek aesthetic down to the smallest details, with a brushed or polished steel case with a screwed back, a wrist strap with adjustable links and a graduated or smooth dial. What’s more, all the timepieces in this collection have a date window and a quartz Miyota movement. They are also water resistant up to 10 ATM.