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Newsroom > 2021 > Go Green! Every action counts

Go Green!

Change needs to happen now, and everyone has a role to play. The ICE solar power watches mark the dawn of a new era in our collections. Designed to operate sustainably based on a renewable energy source that is available everywhere, all the time, the ICE solar power range is indicative of the wave of change that is slowly but surely sweeping over the Ice-Watch brand: a move towards a more eco-responsible, environmentally friendly approach to production.


Wave goodbye to traditional batteries that have to be replaced on a regular basis! The hour has come to get with the times and opt for an endlessly rechargeable watch. Fashionable, minimalist and colourful, ICE solar power watches are proof that it is possible to be a smart consumer without sacrificing your style – or the planet!

EVERY ACTION COUNTS!


In addition to its solar cells, the ICE solar power - lava watch is the first to feature a strap made of cellulose: a biosourced material derived from wood fibres. Symbol of a new era, more responsible than ever, this new model ensures unlimited autonomy, without constraint and without waste.

Expose your ICE solar power dial to a natural or artificial light source and it will recharge instantly, then last for several days. The ICE solar power collection is fun, practical and eco-friendly – the perfect solution for anyone looking for a sustainable watch.