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Newsroom > 2021 > A star is (re)born!

Back to basics!

Let yourself be swept away again by a wave of colour and good humour with the new ICE generation! Fitted with an extra-soft silicone strap, these vibrant watches with their sleek, trendy design allow you to proudly express your personality on your wrist. Bright and coloured, black and white, soft pastels, rainbow shades, with or without numbers: all you have to do is choose the mood you want! Mixed and multi-styles, the ICE generation watch collection accompanies you everywhere and in all circumstances: an exuberant must-have to make yours at all costs!

A fashionable, modern touch to all your outfits!


The ICE generation collection pours out a cocktail of frank, acidulous, fruity, flashy or pastel tones. For glamorous times, the ICE generation watch radiates in black or white, punctuated by light or golden touches. Ideal for swimming thanks to its waterproof case (10 ATM), holidays are, this time, really within reach. Bye-bye to the prevailing gloom!

When confronted with climate change, every effort counts!

The multicoloured boxes are back!

Reusable over and over again, the famous "new generation" coloured boxes reflect the new eco-responsible commitments of the Ice-Watch brand in light of current climate issues. The boxes have been redesigned with recycled plastic walls and recycled cardboard packaging.

This signifies a real change for Ice-Watch and for the planet.